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Starbucks Brand Evolution

Why Brand Evolution is always a Positive Move for SME’s

Throughout the world things are changing all the time; fashions, trends, technologies and consumer perception to name a few. The challenge for both large businesses and SME’s is to evolve with these changes and developments to remain relevant in, or lead a market sector.

Branding and external communications play a huge role in customer perception. ...

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How to measure PR

Before the digital age (and yes I remember it – just about!) PR measurement was a little tricky.  Counting words and measuring column space with a ruler was literally the only way to measure PR and even then we could never argue how effective it was in driving business. 

With the power of social media ...

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Peels Restaurant, Hampton Manor

A delightful Meal at Peels Restaurant – Hampton Manor

Last night I had the privilege of eating out at Peels Restaurant at Hampton Manor. The night was a showcase of the new menu and new restaurant that has been relocated to a different room within Hampton Manor.

The night started with a wonderful welcome from Seamus Sharkey who was extremely knowledgable about the menu ...

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How important is social media in driving business?

To many businesses ‘social media’ is something the ‘kids play on’ and employees ‘waste their time on’.

I’ve been asked by a number of clients – big and small – whether social media should be used in business. My first answer is always ‘YES’ but use it with purpose and design your communications around it....

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Warren Bickley - Lead Website Developer - Lightbox

TODAY’S TOP TALENT AND FORMER APPRENTICE SHOWCASES AND SHARES HIS SKILLS WITH TODAY’S APPRENTICES

CELEBRATING NATIONAL APPRENTICESHIP WEEK:

Our local lad, Warren Bickley, 19 who attended Great Wyrley Performing School and former Apprentice (graduated from his Apprenticeship in 2013) began his flourishing career at Lightbox in April 2012 as an apprentice web developer and just under two years later is heading up web development at the marketing, PR and ...

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